5-Step SEO Basics Guide For New Health Writers


A special thank you to Evan Huang Ku RD for preparing this resource which I’m confident will help any new and aspiring writers out there.

If you are looking to take your writing to the next level, I can help – reach out to chat about Kaleigraphy.

Step 1 – Keyword Research

When developing website content (i.e., a blog post), check to see if the content has search potential that will lead to traffic or a transaction. Then, follow the following steps to help you evaluate keywords and decide whether to pursue writing on these keywords.

 

Step 2 – Helpful Tools

Below are free tools referenced in the above keyword flowchart.

  1. Keyword Generator
  2. SERP Checker – for top three sites on Google
  3. Website Authority Checker

Step 3 – Keyword Modifiers

Depending on the type of content you want to generate, try to include keyword modifiers, i.e., words below in the table, in keyword research. For example, if you are writing a post to compare various granola bars, research the keywords “granola bars, review” following the flowchart above.

Informational Navigational Commercial investigation Transactional
How

What

Who

Where

Why

Guide

Tutorial

Resource

Help

Ideas

Tips

Learn

Examples

Brand names

Name of a product

Name of a service

Best

Top

Pricing

Review

Attribute of a product

Comparison

Vs

Buy

Coupon

Order

[city] dietitian

Purchase

Cheap

Price

Pricing

 

Step 4 – Popular Blog Formats

Consider the follow types of blog post that are popular on Google:

  • How to guides
  • Step by step tutorials
  • List posts
  • Opinion editorials

Step 5 – On Page SEO

On page SEO is the practice of optimizing web pages to rank higher in search engines. The page’s goal should satisfy the search intent, i.e., provide things that searchers intend to see.

Technical aspects:

  • Adding keywords to the title when it makes sense
  • Use short Url slugs (i.e., use keywords where space is replaced with hyphen_)
  • Use meta descriptions to influence click rates.
  • Add internal links to and from pages
  • It helps Google understand what the page is about when you add internal links
  • Optimize image (get traffic from Google Image searches)
  • Name image file appropriately
  • Use descriptive alt text (HTML attribute that goes into the image tag). Alt-text is a little more descriptive than file image
  • Compress pixel to increase speed
  • Write in short sentences and short paragraphs (the Hemingway app checks the grade level)

 

The Kaleigraphy Process – Improve YOUR Writing



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